Samba TV Brand Solutions Overview
TV Data That Turns Noise Into Knowledge
+ + TV DATA THAT TURNS NOISE INTO KNOWLEDGE Samba TV Solutions Overview TJ Pettit [email protected]
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+ + Introduction
+ + • • • • • •• • • • • • • • • • • • • • • • • • • • • • • • • • •• • • • • • • • • • • • • • • • • • • • • • • • • • For the love of • • • • • • • • • • • • • •• • • • • • • • • • • • • • • • • • • • • • television. •• • • • • • • • • • • • • • • • • • • • • •• • • • • • • • • • • • • • • Samba TV turns the noise into knowledge, driving discovery and • • • • • • • • • • • connectivity between fans and brands. • • • • • •• • • • • • • • •• Our data powers real-time decision- making to optimize your • • •• • • • • • • • • • • • audience’s consumer journey across this expanding slate of • platforms — in a privacy-compliant manner.
+ + Samba TV: Trusted By Global Brands
+ + We Turn Noise Into Knowledge We bring the precision and rigor of digital into the television experience to synthesize your marketing strategies with your audiences’ viewership behaviors.
+ 1. Data Completeness + Gather complete view of all viewership behaviors in a persistent manner. Samba TV is 4. Measure + Optimize the catalyst for 2. Privacy Turn campaign insights into every step of Give consumers continuous action and persistently control over and our optimize with greater the customer customers confidence with accuracy. journey their data. 3. Planning Reach relevant audiences with the sophistication and precision of digital
+ + The Tech Stack For Every Business Case 1. Planning 5. Insight Analysis 2. Activation 4. Optimization 3. Measurement
+ + Data Completeness
+ Option B + Industry’s Most USA UK GERMANY AUSTRALIA 100 59 22 58 Accurate National National National National & Complete Ad Schedule Networks Networks Networks Networks ID POSITIVE ID: 3:13:22 P 3ABB40 LEXINGTON, KY McDonalds CBS The Travis Scott Meal
+ + FIRST PARTY DATA ACR We see everything that touches the glass.
+ + How Samba TV Data Collection Works REAL-TIME CAPTURE OF VIDEO FINGERPRINTS SOURCE-AGNOSTIC CAPTURE Gaming Consoles Apps & OTT Video on-demand MATCH! MATCH! MATCH! MATCH! Sportscenter, ESPN Battlefield 4 The Handmaid’s Tale Civil War Satellite/Cable Ad content Time-shifted MATCH! MATCH! MATCH! NFL on ESPN Subway Ad It’s Always Sunny…
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+ + Samba TV Data is highly diversified from over 24 smart TV brands and our STB partners.
+ + Samba TV: The new industry standard NETWORKS GEO COVERAGE PRIVACY 100 All DMAs 100% TV ad schedules for top 100 All 210 DMAs in the US covered Consumer opt-in for GDPR & national networks in the US CCPA privacy compliance BRANDS AIRINGS AIRINGS PATENTS 64K 477K 26M 46 Brand advertisers tracked globally Hours of unique linear and Commercials tracked monthly For ACR technology and other OTT TV programming on US national and local homegrown products tracked monthly networks, as well as OTT
+ + Always-on data from over 46 million smart TVs in 114 countries 6 COUNTRIES Audience + Data Products generating revenue US, CA, UK, DE, AU, Italy 4 COUNTRIES Viewership Data Collection + Beta products live JP, ES, FR, DE 104 COUNTRIES TVs with Samba enabled deployed
+ + Samba has the most TV OEM integrations and largest market share for international data Non-US data currently being collected from active ACR integrations Year that TV models were released 2013 2014 2015 2016 2017 2018 2019 2020 * No international data No international data
+ + Multiple data sources are critical for accuracy Campaign projected reach Single TV brand with low unit volume One Single TV brand with TV brand = geographic bias Inaccurate results Low-cost single TV brand • 24 TV brands The most • High unit volume accurate • Census-level result • Smoothed out * Samba TV inherent biases OEM Research
+ + Samba TV Data Integration Partners IDENTITY MATCHING ATTRIBUTION BRAND LIFT ACTIVATION CLOUD LOCATION (Australia)
+ + Privacy +
+ + Privacy As A Product Everything Samba TV builds starts and ends with consumer
+ + Consumer Choice, Control & Experience At The Core Picture Perfect 100% manual, active opt-in Opt-out at any time Erase viewing history with ease Recommendations Personalized content recommendations Picture Perfect screen quality optimization
+ + We Take Privacy Seriously Because We Care
+ + Planning +
++ ++ LINEAR TV CTV + CROSS-SCREEN Excess Low Frequency Frequency Wasted Underserved Budget Audience Inaccurate Siloed Measurement Measurement Targeting based on Activation lacking a incomplete data creates holistic view underserves waste & inefficiencies. essential audiences.
+ + Samba TV Identity Connecting first-party audiences to inform planning and optimization ContentID Identity graph Identity resolution Unique persistent identifier sourced Associate devices within a household Connecting linear and digital from video fingerprinting and Wi-Fi IP by using cookies, device IDs, MAIDS impressions across devices rd party data address & Cable networks in the US matched to our persistent identifier with 3
+ Samba TV Advantage
+ + Samba TV Advantage The only TV data made for the entire media ecosystem Digital Publishers CTV Publishers Social Linear TV Advertiser PMPs Unified & Deduplicated Cross-Vendor Total Knowledge of Incrementality Incremental Reach Strategy R&F Study Effectiveness by Partner First-Party TV Data Segments (Samba TV data + third-party inventory)
+ + TheSamba TV Advantage Ecosystem Multichannel Advertising Strategy Social CTV Walled Digital Linear Samba Private Samba CTV Future Multichannel Platforms Gardens Publishers Addressable TV Marketplace Publisher Network TV Publishers + + CONFIDENTIAL INFORMATION OF SAMBA TV
