Conclusion 03 04 05 Upfronts season is about more than simply allocating ad spend. It’s about celebrating our 06 next 12 months of entertainment. It’s about envisioning how consumers are going to be engrossed, taken to the edge of our seats, filled with stories. Upfronts in the digital age is 07 about creating and delivering media in ways we could have never imagined even a few years ago. 08 And, for those of us in the business of advertising, it’s about leveraging vast amounts of 09 data to make experiences more relevant, for reaching audiences in innovative ways, for converting viewers to customers with an efficiency that benefits us all, for leveraging new 10 technologies like artificial intelligence and machine learning to understand audiences better. And ultimately, to meet our viewers where they chose to be. 11 12 Here’s to a great season! 13 14