2 Is your competitor winning the 03 fight for attention? One-up them 04 now with conquesting 05 06 Whether it be based on price or exclusivity, competitors today can (and will) try to keep you out of the market. Don’t let them. 07 TV commercial retargeting makes for a perfect opportunity to reach viewers on their 08 addressable digital devices in real-time following an airing of your competitor’s TV spot. A targeting campaign focused on addressable digital devices (phones, tablets, PCs) not 09 only allows you to message your audience in a more intimate way, but also gives you a streamlined way to track through to interest or conversion. 10 11 Strategic Tips for Conquesting 12 • Plan nowto conquest any known tentpole advertising locked up by your competitors. 13 • Work with partners that can track commercials in real-time and retarget on addressable digital 14 devices in near real-time. Work with your media agency to set up a programmatic conquesting campaign. • Create audience segments based on viewership of competitors’ ads to buy scatter inventory. In addition to scatter, continue to target these audiences throughout the season on addressable devices.