1 Advertise to Your Audience, 03 Not Broad Demographics 04 05 Let’s be honest, no one’s end goal is really to target a demographic. What you’re really after is engaging your unique target audience, whether that be heavy purchasers of your 06 product, consumers visiting your website and mobile apps, streamers, bingers, DIYers, dog lovers, or even consumers that visit your competitors’ stores. 07 Integrating comprehensive TV data helps you achieve your goals of reaching your desired 08 audience, combining the best of traditional television advertising with addressable forms of digital media. 09 Strategic Tips for Reaching Your Audience 10 • Work with a first-party TV data provider with a representative and large-scale data set that can 11 create audience segments that go beyond broad demographics and align with your brand or business objectives. 12 • Genre-based (NASCAR fans, fashion fiends, culinary hobbyists, etc.) 13 • Show-based (specific television shows, series, or event viewers) • Viewing habits (Heavy, Medium or Light TV viewers, viewers by daypart, and methods like 14 linear, streaming video-on-demand, advertising-based video-on-demand, or hybrid viewers) • Customer-centric (utilizing first or third-party data for website visitors, previous purchasers, etc.) • Competitors (viewers of competitors’ ads or third-party data purchasers) • Mix and match these genre-based audiences with viewing habits to optimize reach across Heavy, Medium or Light viewers, streamers, and / or viewers of specific dayparts. • Check out the new self-service interface for Samba TV Audiences (no login required), which has all of Samba’s prebuilt PMPs and data segments and enables you to implement data-driven omniscreen campaigns in a few minutes on your preferred DSP. What They Watch Dog Food Purchasers Vet Life John Wick Dog Gone Puppy Bowl